Prototyping / Mock-Ups are Beautifully done for Clients 
who need to put their words into a Vision as well as, translate their ideas to inspire their Audiences.

Prototypes / Mock-Ups give Clients a feel of what their Vision can become & translate the ideas to Print, Web/Mobile,
 UI Design, & App's Development.  The differences come with offering variations.

Below are examples of a Mock Up for Typography Styles, Colors, and different Fonts 
done for a Client & Ultimately used for Print
It is Key is to be able to explain the Thought Process when Designing Layouts, using Typography & Colors. To be able to give an Idea a Vision is Paramount...
Clients are shown options with (mixing & matching) giving them an Idea of what can be achieved, through Layouts, Shapes, Sizes, Typography & Colors
It's Actually Quite Beautiful
User Personas & Prototyping purpose is to Develop Visual Identity. User Research in Visual Design, and define Interaction Patterns is imperative to the end product. 
Before I can design I must know the targeted market, UX Research gives an understanding to how I will design & maintaining a User-Centered approach in design best practices.
Prototyping materials for business partners and developers, including user flows, wireframes, mockups, live style guides, and assets are the Visual Identity coming to Life..
I changed the names & company's identity markers of my Clients (Intellectual Property Rights apply).
Wire-framimg Landing Page
Wire-framimg Landing Page
Wire-framing Page 2
Wire-framing Page 2
Wire-framing Page 3
Wire-framing Page 3
Wire-framing Page 4
Wire-framing Page 4

This was a Digital Catalog done for a Client who needed it done for an Email Campaign. Images & Technical Specs were done by me according to client's specifications. His feedback to me was " the campaign did extremely well with a 42% click through rate". One of Eight to date.
I changed the company identity markers (Intellectual Property Rights apply).
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